About Us

An Experienced Partner
Nexus Identity is a manufacturer, sourcing company, and importer of promotional products, custom, and OEM products. Nexus Identity was founded in 1995 by a dedicated team of seasoned professionals:  former executives, import buyers, and distributors who have managed global expansion, strategic sourcing, and promotional product campaigns for leading Fortune 500 companies worldwide; with over 17 years of experience in promotional products, overseas manufacturing, and international business. Backgrounds in promotional advertising and marketing as well as product merchandising guide their creative solutions and "outside the catalog" thinking - ensuring your project is no problem for Nexus Identity. The company has enjoyed steady growth and demand for high-quality, high-value import services. Our experienced staff and tested network of manufacturing partners find the best fit for your project. Specializing in several product categories, Nexus Identity sources product needs as simple as printed toy stickers, to as complicated as detailed injection molded OEM components used in manufacturing. Once the correct product-manufacturer relationship is determined and established, we utilize our detailed six-step protocol to manage all facets of production. No need to worry about quality control, product safety, CPSIA compliance or the hundreds of details entailing an import project. Nexus Identity manages these key aspects for you! Once your shipment leaves the factory our global logistics team and in-house customs brokering ensure timely, seamless delivery. We provide the Ultimate Importing Experience!  We understand that your clients - no matter how small or large they are - have high expectations for their overseas orders. The Nexus Identity team of experts knows exactly how to meet and exceed these expectations.

Competitive Edge
Good communication is the key to our success. Nexus Identity team members have worked, studied, and lived in China and speak fluent Mandarin and Cantonese. They excel at vendor relations and customer service. Years spent overseas have resulted in strong, enduring partnerships and a solid understanding of the global business culture, giving Nexus Identity a distinct edge over our domestic competitors. Extensive experience in advertising and marketing as well as product merchandising helps our team offer truly creative product solutions.

Office Locations
Along with our US-based headquarters in City of Industry, CA, Nexus Identity's international offices are strategically located in Guangzhou and Yiwu, China - which means there is always staff on location to visit factories, review products, provide quality control, handle logistics, manage customs, and ensure on-time delivery. Our team is in constant contact with our manufacturers: factories that have the expertise, experience, and reliability to produce top-quality goods. In fact, we work with many of the same factories trusted by leading US retailers.

Experience and Know-how
After countless promotional campaigns and decades of first-hand experience, Nexus Identity has earned its reputation as promotional overseas sourcing experts. We know every aspect of overseas promotional product sourcing, manufacturing, customization, and logistics. This targeted expertise enables us to cost-effectively provide the right promotional product: a product that meets your clients' needs as well as their expectations.

Tailored to Your Needs
We start by working closely with you to develop innovative ideas and creative promotional solutions for your customers. Tired of the same old items? So are we - which is why we keep up with the latest product offerings worldwide. We also like to think "outside of the catalog" and create one-of-a-kind custom-manufactured promotional products.

Our longstanding partnerships with reputable, skilled manufacturers around the world allow us to call on the right people at the right time - every time. As each of our customers will tell you, we deliver on our promises. To ensure that our products precisely match your clients' expectations, no order goes into production before a free pre-production sample is examined and approved. Because in this business, there is no room for mistakes.

Fast Turnaround Time
Your success depends on getting your customers' promotional products quickly and dependably. That is precisely why Nexus Identity goes the extra mile in terms of speed of delivery. When you work with the right company, sourcing globally can be quicker and more responsive than you ever imagined! Offering greater flexibility, increased cost savings, and a typically higher-quality product than domestic companies, Nexus Identity can also fulfill customized overseas orders much faster. Domestic suppliers order from catalogs, which limits choice and, ironically, results in longer wait times. Contrary to what you may think, global orders don't require massive quantities and prolonged lead times. Our streamlined, six-step production process was put in place to ensure that all Nexus Identity orders not only arrive on time but often with a faster turnaround time than you'd expect.

Global Perspectives
With offices in both the United States and China, we bring a level of global understanding unmatched by domestic companies. A proud member of the top industry associations ASI and SAGE, Nexus Identity fully understands every aspect of the overseas promotional product manufacturing process. Our team brings years of collective experience to the table - as well as plenty of innovative new ideas. Nexus Identity also understands just how much your bottom line depends on purchasing at competitive prices. Our international footprint and links to the most efficient manufacturers around the globe result in factory-direct pricing - pricing that domestic companies simply can't beat. Which means you can save money while offering your clients the world.

Mission Statement
Our vision is to be the premier supplier in the promotional and consumer products industries by providing product leadership, superior value and unparalleled customer support.  To this end our mission is to create and nurture partnerships that significantly reward our clients, suppliers, and Nexus Identity.  Essentially we strive to create win-win relationships in all our operations and transactions.

A Sales Team That Understands Your Needs
Our sales team was hand picked from experienced representatives within the Promotional and Consumer Products Industries. With years of experience our Account Executives understand the demands and expectations of customers and work to develop solutions that address the complex challenges that are inherent in most custom import orders. Throughout the sourcing, production and delivery stages, Account Executives partner directly with clients to form a consistent, dedicated contact point of communication.  Since Nexus Identity is a domestic company, communication is timely and specific to each client's project and needs. Our goal is to provide an accurate quotation on most projects within 24 to 48 hours and we boast a 24-hour response policy on any inquiry so clients are never left waiting on information.   

A Production Team That Understands Chinese Manufacturing
Our production department consists of both Sourcing and Project Management teams. Our Sourcing team utilizes their extensive knowledge of the Chinese manufacturing industry to provide fast and accurate pricing and production quotations. Due to the volume that Nexus Identity provides, our Sourcing team is able to specialize by key product types.  This allows for better insight into the nuances of the products our clients seek and stronger factory direct partnerships.  This translates to orders delivered as promised. Our Product Managers are bi-lingual and western educated, permitting them to effectively bridge the language and cultural gap between the expectations and demands of our customers and capabilities of the factory.

A Logistics Team That Understands Shipping and Customs
Our logistics team brings extensive expertise in both ocean and inland shipping as well as managing projects though the customs process. Drawing from a network of vessel and air providers, our logistics team offers tracking capability as well as problem resolution and customer support. Should clients desire to have product delivered to door, need short-term warehousing or fulfillment services, Nexus Identity can coordinate this seamlessly with a variety of experienced providers. Our knowledge of duty rates is not only helpful in pricing import product, but our expertise on custom requirements and processes can assist you in designing your product to minimize aggravating and costly delays at port.

A Philosophy Dedicated to Your Success
Enabling Nexus Identity to effectively serve clients in a true win/win partnership is the primary mission of our management team. Each brings talents, experience, expertise, and commitment to reinforce the decision to make Nexus Identity your trusted import partner. The company's "customer first" philosophy hinges on the integrity Nexus Identity brings to all our clients and suppliers.  With this in mind, Nexus Identity has implemented a range of quality assurance and quality control protocols as well as established a 30-Day Product Guarantee program to insure we reduce the risk of the importing experience and offer the highest quality value.

Product Testing, CPSIA Compliance and Product Safety
We reduce the risk of importing through an extensive six-step product development process, product testing protocol and quality control program. Our China team conducts both inline and final inspections on every project we produce and evaluates existing and potential new manufacturing partners on a regular basis.  Nexus Identity works directly with independent testing labs to certify product safety and compliance with Consumer Product Safety Commission (CPSIA) standards and Proposition 65 requirements. You can rest assured that your product is compliant amid the maze of new and ever-changing safety regulations.